Heinz tomato ketchup...not as nature intended?

I just noticed that on the back of our bottle of organic Heinz tomato ketchup is a slogan that reads:

Just as nature intended...

This raises two issues:

  1. Do Heinz really think that nature "intended" for tomatoes to be smushed together with vinegar, sugar, and various flavorings?
  2. Does this imply that Heinz's regular — i.e. non-organic — ketchup is not as nature intended? Perhaps the best selling ketchup variety in the world was an unintentional accident, and is secretly loathed by Mother Nature as the black sheep of the processed-tomato-products family?