Bad restaurant marketing in Davis: a sign of the times?

There is a relatively new Japanese restaurant in Davis. Like all restaurants, and most places of business, it has signage that displays the name of the restaurant. Here is how that sign looks when looking at it directly from about 20 feet away:

If you were driving past this establishment, you'd be another 20 feet or so away from the sign. I suspect that many of you might not be able to clearly read the first word. Here's a close up:

The shadows that you can see hint at the problem that I'm about to raise. This signage is 3-dimensional, with the letters being raised several inches from the wall. So what happens when you have such a sign and you try looking at it from anything other than directly head on?

Doesn't seem great from a marketing perspective if the name of your business can only be read when looking at your sign from one particular angle! It's a little better at night as the white backing to the letters is illuminated. Here is a close up that more clearly shows the 3-dimensional nature of the sign:

Did no-one check this at any point and ask the simple question "Wait, can you actually read those words?"

Sketches of Science: a must-see exhibition in Davis

This weekend we managed to catch the Sketches of Science exhibition at the Mondavi Center (also see the official website). I thoroughly recommend that people catch this free exhibition before it finishes on 28th January.

Photographer Volker Steger has met with many Nobel prize winners and asked them to make a poster (using crayons) that represents their nobel-prize-winning science. He then photographs them with their poster and some of the posters are also accompanied by audio interviews.

There is a lot of humor, beauty, and fun that emerges from this experience. Some scientists go for a simple representation of their work, others pack a lot into the poster (including a poem in one instance). Well worth seeing if you get a chance. I believe that this is the only place in the USA where this exhibit is being shown at the moment.

Martie Chalfie, one of many folks to win the nobel prize for their work on Caenorhabditis elegans

Bob Horvitz, another C. elegans researcher to feature in the exhibition

Decade

This Saturday marked by 10th year at UC Davis (also my 10th year of living in the USA). This is kind of incredible since the plan was only ever to stay for a year or two! Since arriving here in 2005, I have become a husband, a father, and settled down to a wonderful family life.

However, all good things come to an end and so we are planning to move back across the pond. We don't yet know where we will go (probably the UK, but possibly Western Europe), we don't know yet know what we we will do (probably something related to science), and we don't yet know when we will go (probably early 2016).

The USA, and Davis in particuar, has been very good to us both professionally and personally. Our careers have flourished, but more importantly we have made some wonderful friends who we expect to keep in close contact with wherever we end up.

I thought that this would be a fitting time to relaunch my website and blog as I plan to write more regarding what will be the next big chapter in our lives. The idea of not knowing where you will be in a year's time, or what you will be doing, is exciting and scary in equal measure.

I'm looking forward to what the future brings us.

No more science…at least not on this blog

I've decided that as I'm increasingly using this blog to write about science-related topics (bioinformatics in particular), that they should have a new home. Therefore, all of my existing genomics and bioinformatics blog posts have been copied to my new ACGT blog:

http://acgt.me

I have also removed these posts from this site so that (ultimately) they will only show up in one place in search engine results. Going forward, I will use the ACGT blog to write about anything that is predominantly science related. In contrast, this blog will now be used almost exclusively for stuff that is not primarily related to my research work.

 

Updated 2015-11-12  to reflect that I have now removed the posts that were duplicated between this blog and ACGT.